ANYROAD

Role

Lead Designer

Year

2022 - 2023

Category

Brand Identity

THE SCOPE

01
Project Overview
02
Challenges
03
Approach
04
Result

Sommers Construction Group Inc. approached me with a logo that, while functional, had potential for refinement. Their goal for the new logo design was to create something unique within the construction industry that balanced professionalism with visual appeal. To differentiate themselves from competitors, it was crucial to develop concepts that not only empowered the client but also reflected the high quality of their work.

THE SCOPE

01
Project Overview
02
Challenges
03
Approach
04
Result

Sommers Construction Group Inc. approached me with a logo that, while functional, had potential for refinement. Their goal for the new logo design was to create something unique within the construction industry that balanced professionalism with visual appeal. To differentiate themselves from competitors, it was crucial to develop concepts that not only empowered the client but also reflected the high quality of their work.

01
Project Overview
02
Challenges
03
Approach
04
Result

Sommers Construction Group Inc. approached me with a logo that, while functional, had potential for refinement. Their goal for the new logo design was to create something unique within the construction industry that balanced professionalism with visual appeal. To differentiate themselves from competitors, it was crucial to develop concepts that not only empowered the client but also reflected the high quality of their work.

FROM IDEATION TO CREATION

SKETCHES

AnyRoad sought custom illustrations tailored specifically to their brand, rather than using standard stock imagery. We delivered a collection of semi-custom illustrations that included event-specific designs, representations of the founders, and versatile illustrations suitable for various applications. These illustrations feature diverse body shapes, sizes, and colors, consistently incorporating the distinctive AnyRoad branded texture.

Website

Following a comprehensive review of the sketches and a discussion of the design inspiration with the client, we developed a series of detailed compositions from the preferred sketches. I then guided the client to a final decision by providing insights into potential scalability issues and ensuring the selected designs would uphold their structural integrity.

SKETCHES

AnyRoad sought custom illustrations tailored specifically to their brand, rather than using standard stock imagery. We delivered a collection of semi-custom illustrations that included event-specific designs, representations of the founders, and versatile illustrations suitable for various applications. These illustrations feature diverse body shapes, sizes, and colors, consistently incorporating the distinctive AnyRoad branded texture.

Website

Following a comprehensive review of the sketches and a discussion of the design inspiration with the client, we developed a series of detailed compositions from the preferred sketches. I then guided the client to a final decision by providing insights into potential scalability issues and ensuring the selected designs would uphold their structural integrity.

SKETCHES

AnyRoad sought custom illustrations tailored specifically to their brand, rather than using standard stock imagery. We delivered a collection of semi-custom illustrations that included event-specific designs, representations of the founders, and versatile illustrations suitable for various applications. These illustrations feature diverse body shapes, sizes, and colors, consistently incorporating the distinctive AnyRoad branded texture.

Website

Following a comprehensive review of the sketches and a discussion of the design inspiration with the client, we developed a series of detailed compositions from the preferred sketches. I then guided the client to a final decision by providing insights into potential scalability issues and ensuring the selected designs would uphold their structural integrity.

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I WOULD LOVE TO HEAR FROM YOU

Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!

LET'S GET IN TOUCH

I WOULD LOVE TO HEAR FROM YOU

Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!

LET'S GET IN TOUCH

I WOULD LOVE TO HEAR FROM YOU

Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!

LET'S GET IN TOUCH