PENELOPE PIZZA

Role

Lead Designer

Year

2023

THE SCOPE

01 Project Overview

02 Challenges

03 Approach

04 Result

The goal of this project was to successfully rebrand the established experiential marketing platform that is AnyRoad with strategy unique and original to their comeptitors. Ensuring that they are properly evolving side-by-side with the experiential industry, AnyRoad needed a captivating and memorable brand identity to lean into their mission of creating lasting relationships with consumers while accelerating revenue growth.

WEB DEVELOPMENT

To effectively introduce viewers to Kit, we created a concise multi-page website offering preliminary information about Kit, outlining what to expect, and providing registration details. This site was designed to generate excitement and enhance viewer engagement leading up to Kit’s launch.

EMAILS

We developed a comprehensive series of email campaigns, including teaser messages, incentive offers, introductions, and thank-yous, all designed to generate excitement and anticipation for Kit. This collection of over 50 email templates was crafted to be engaging and dynamic, providing a robust framework to support ongoing and future email campaign efforts.

SOCIALS

To enhance Kit’s visibility and capture viewer interest, we developed a series of social media posts and templates designed to effectively promote and inform audiences about Kit. These posts highlight Kit’s vibrant, friendly, and approachable brand identity, ensuring a compelling and engaging presentation across social platforms.

THE SCOPE

01 Project Overview

02 Challenges

03 Approach

04 Result

Kit, an extension of the SLP Toolkit, was designed to simplify the management of student files, data, lessons, calendars, and more for school-based Speech-Language Pathologists (SLPs). The goal of this project was to create a complete branding experience for Kit, establishing it as a friendly, approachable, and supportive resource. Kit was intended to be a reliable companion for SLPs, aiding them in efficiently navigating their speech therapy sessions and instructional responsibilities.