SOMMERS CONSTRUCTION GROUP INC.
THE SCOPE
01
Project Overview
02
Challenges
03
Approach
04
Result
The goal of this project was to successfully rebrand the established experiential marketing platform that is AnyRoad with strategy unique and original to their comeptitors. Ensuring that they are properly evolving side-by-side with the experiential industry, AnyRoad needed a captivating and memorable brand identity to lean into their mission of creating lasting relationships with consumers while accelerating revenue growth.
As the brand identity was updated, a new blog graphic style was developed. We integrated realistic imagery with vector graphics to create distinctive and original covers for each blog post, reflecting the unique nature of its content.
BLOG GRAPHICS
As the brand identity was updated, a new blog graphic style was developed. We integrated realistic imagery with vector graphics to create distinctive and original covers for each blog post, reflecting the unique nature of its content.
CASE STUDIES
A series of Instagram carousels were produced to promote featured webinars and advertise the series of resources AnyRoad has crafted to help brands optimize their experiential strategy and gain access to actionable insights.
INSTAGRAM CAROUSEL
iNTERACTIVE RESOURCES
My team and I developed a variety of resources for AnyRoad, that were to be available for download and accessible directly through their website. These resources were designed to be vibrant, engaging, and playful while providing valuable insights and detailed information. As a result, user engagement increased by nearly 219% compared to their previous branded materials.
iNTERACTIVE RESOURCES
To further promote AnyRoad and their new brand, a comprehensive set of web ads was developed and launched. Each ad was created in five different dimensions to ensure compatibility across various platforms. These web ads were meticulously designed to capture viewer attention with concise and impactful messaging.
THE SCOPE
01
Project Overview
02
Challenges
03
Approach
04
Result
The objective of this project was to effectively implement the recent rebrand across all marketing collateral and promotional materials. Our goal was to distinguish AnyRoad in the industry by creating precise, eye-catching, and informative materials that align with their mission of fostering lasting relationships with consumers while driving revenue growth.
01
Project Overview
02
Challenges
03
Approach
04
Result
The objective of this project was to effectively implement the recent rebrand across all marketing collateral and promotional materials. Our goal was to distinguish AnyRoad in the industry by creating precise, eye-catching, and informative materials that align with their mission of fostering lasting relationships with consumers while driving revenue growth.
BLOG GRAPHICS
As the brand identity was updated, a new blog graphic style was developed. We integrated realistic imagery with vector graphics to create distinctive and original covers for each blog post, reflecting the unique nature of its content.
CASE STUDIES
To assist the AnyRoad team in planning future content and streamlining material production, we developed a series of case study templates. These templates effectively highlight the new branding style while accommodating a wide range of content in a clean and well-structured format.
INSTAGRAM CAROUSEL
A series of Instagram carousels were produced to promote featured webinars and advertise the series of resources AnyRoad has crafted to help brands optimize their experiential strategy and gain access to actionable insights.
INTERACTIVE RESOURCES
My team and I developed a variety of resources for AnyRoad, that were to be available for download and accessible directly through their website. These resources were designed to be vibrant, engaging, and playful while providing valuable insights and detailed information. As a result, user engagement increased by nearly 219% compared to their previous branded materials.
WEB ADS
To further promote AnyRoad and their new brand, a comprehensive set of web ads was developed and launched. Each ad was created in five different dimensions to ensure compatibility across various platforms. These web ads were meticulously designed to capture viewer attention with concise and impactful messaging.
LOOKING FOR MORE?
Each interface serves as a canvas for subsequent interactions.
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BLOG GRAPHICS
As the brand identity was updated, a new blog graphic style was developed. We integrated realistic imagery with vector graphics to create distinctive and original covers for each blog post, reflecting the unique nature of its content.
CASE STUDIES
To assist the AnyRoad team in planning future content and streamlining material production, we developed a series of case study templates. These templates effectively highlight the new branding style while accommodating a wide range of content in a clean and well-structured format.
INSTAGRAM CAROUSEL
A series of Instagram carousels were produced to promote featured webinars and advertise the series of resources AnyRoad has crafted to help brands optimize their experiential strategy and gain access to actionable insights.
INTERACTIVE RESOURCES
My team and I developed a variety of resources for AnyRoad, that were to be available for download and accessible directly through their website. These resources were designed to be vibrant, engaging, and playful while providing valuable insights and detailed information. As a result, user engagement increased by nearly 219% compared to their previous branded materials.
iNTERACTIVE RESOURCES
To further promote AnyRoad and their new brand, a comprehensive set of web ads was developed and launched. Each ad was created in five different dimensions to ensure compatibility across various platforms. These web ads were meticulously designed to capture viewer attention with concise and impactful messaging.
LOOKING FOR MORE?
Keep exploring, there's so much more to see.
SEE MORE
I WOULD LOVE TO HEAR FROM YOU
Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!
LET'S GET IN TOUCH
I WOULD LOVE TO HEAR FROM YOU
Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!
LET'S GET IN TOUCH
I WOULD LOVE TO HEAR FROM YOU
Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!
LET'S GET IN TOUCH